Head of Communication at SMU Investimentos, a brasilian leading fintech at startups investment.
︎ smu.com.vc & smu.finance ︎︎︎
As Head of Communication at SMU, I am responsible for leading a diverse and creative team in branding strategies, institutional and sales campaigns, performance marketing, content creation, social media, and press relations. My goal is to build and strengthen SMU's image, increase trading volume on the platform, grow the investor base, boost its market value, and achieve success through innovative and impactful communications.
Background as Senior Art Director with over 15 years of experience in advertising agencies such as
︎ LeoBurnett SP ︎︎︎
︎ NeogamaBBH SP ︎︎︎
︎ TalentMarcel SP ︎︎︎
︎ MPM SP ︎︎︎
As an Art Director, I've had the privilege of crafting campaigns for renowned clients like Nivea, O Boticário, Fiat, Renault, Johnnie Walker, TIM, Bradesco, Samsung, and Unilever. My role involves bringing artistic vision, design and creative expertise to the forefront, ensuring that the visual direction aligns seamlessly with clients' objectives. With a passion for craft and design and attention to detail, I take pride in transforming ideas into visually stunning campaigns that leave a lasting impression and drive tangible results. I mentor fellow creatives to excel and deliver exceptional solutions.
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Awards
︎︎︎OneShow︎︎︎Shortlist_Direct︎︎︎WordsMatterKeyboard
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CCSP︎︎︎In_Book︎︎︎WordsMatterKeyboard
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AdStars︎︎︎Bronze_Mobile︎︎︎Brewdog_#ThrowBackCrash
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AdStars︎︎︎Bronze_BrandExper︎︎︎WordsMatterKeyboard
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AdStars︎︎︎Crystal_Media︎︎︎WordsMatterKeyboard
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Lusófonos︎︎︎GrandPrix_Mobile︎︎︎WordsMatterKeyboard
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Lusófonos︎︎︎Gold_Mobile︎︎︎Brewdog_#ThrowBackCrash
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Luerzer’s Archive︎︎︎6 publication
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fernandohp@gmail.com
+55 11 99721.3668
My professional journey,has been marked by a passion for creativity, where I worked as an Art Director in prominent agencies for over 15 years, contributing to memorable campaigns and renowned projects. However, in an important moment of transition, I decided to embrace a new challenge: taking on the role of Head of Communication at a fintech. This change represented a bold and transformative step in my career. As I stepped into this new role, I was aware of the risks involved, but I also recognized the opportunities it presented. Leading a diverse team in various areas was a true testament to my determination and technical abilities. Embracing the unknown with courage was a fundamental factor in approaching challenges with enthusiasm and overcoming each obstacle. This journey allowed me to broaden my perspective, learn new practices, and consolidate my expertise in communication comprehensively. As Head of Communication, I take great satisfaction in applying my knowledge to each project, always seeking innovation and excellence. Whether as a creative agency professional or head of communication, I am committed to delivering exceptional results, combining quality and technical excellence in everything I do.
Some skills I develop during my carrer:
︎︎︎Ability to create creative and innovative concepts and campaigns.
︎︎︎Deep knowledge of design, photo editing, audio and movie tools.
︎︎︎Skill to lead and collaborate with creative and production teams.
︎︎︎Passion for studying visual, design, film, and audio trends.
︎︎︎Ability to work under pressure and meet tight deadlines.
︎︎︎Excellent visual and verbal communication skills to present ideas and concepts to clients.
︎︎︎Strong leadership skills and ability to manage multifunctional teams.
︎︎︎Comprehensive knowledge of different communication areas such as branding, marketing, public relations, and social media.
︎︎︎Strategic vision to align communications with the company's objectives and values.
︎︎︎Capability to handle crisis situations and manage the company's reputation.