FernandoPatucci

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	<title>FernandoPatucci</title>
	<link>https://fernandopatucci.com</link>
	<description>FernandoPatucci</description>
	<pubDate>Mon, 07 Aug 2023 01:15:17 +0000</pubDate>
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		<title>Main page</title>
				
		<link>https://fernandopatucci.com/Main-page</link>

		<pubDate>Fri, 28 Jul 2023 19:40:20 +0000</pubDate>

		<dc:creator>FernandoPatucci</dc:creator>

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	FERNANDO PATUCCI
CREATIVE /&#38;nbsp;SENIOR ART&#38;nbsp;DIRECTOR /&#38;nbsp;HEADofCOMMUNICATION/


	/&#38;nbsp;ABOUTME/&#38;nbsp;CONTACT


&#38;nbsp;BEAUTY&#38;nbsp;◇&#38;nbsp;BEAUTY◇&#38;nbsp;BEAUTY ◇


︎︎︎CARS︎︎︎CARS︎︎︎CARS︎︎︎CARS


︎︎︎ESTAR.FINANCE︎︎︎ESTAR.FINANCE


$ BANK $ BANK $ BANK $ BANK $ BANK


WORDS MATTER PROJECT&#38;nbsp;◇ WORDS MATTER PROJECT ◇


◁◁ BREWDOG DRINK&#38;amp;DRIVE PROJECT


◇ NOTHFACE PROJECT ◇ NOTHFACE PROJECT


︎︎︎ PET.BOX PROJECT ︎︎︎ PET.BOX PROJECT


︎ FILM ︎&#38;nbsp; FILM ︎  FILM ︎  FILM&#38;nbsp;


︎︎︎ PRINT ︎︎︎&#38;nbsp;PRINT&#38;nbsp;︎︎︎ PRINT︎︎︎ PRINT 


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		<title>AboutMe - ok</title>
				
		<link>https://fernandopatucci.com/AboutMe-ok</link>

		<pubDate>Fri, 28 Jul 2023 19:40:20 +0000</pubDate>

		<dc:creator>FernandoPatucci</dc:creator>

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	ABOUT&#38;nbsp;ME
	︎

	
Head of Communication at SMU Investimentos, a brasilian leading fintech at startups investment.

︎&#38;nbsp;smu.com.vc &#38;amp; smu.finance &#38;nbsp;︎︎︎
As Head of Communication at SMU, I am responsible for leading a diverse and creative team in branding strategies, institutional and sales campaigns, performance marketing, content creation, social media, and press relations. My goal is to build and strengthen SMU's image, increase trading volume on the platform, grow the investor base, boost its market value, and achieve success through innovative and impactful communications.
Background as Senior Art Director with over 15 years of experience in&#38;nbsp; advertising agencies such as&#38;nbsp;
︎ LeoBurnett SP&#38;nbsp;︎︎︎
︎ NeogamaBBH SP&#38;nbsp;︎︎︎︎ TalentMarcel SP ︎︎︎︎ MPM SP ︎︎︎


As an Art Director, I've had the privilege of crafting campaigns for renowned clients like Nivea, O Boticário, Fiat, Renault, Johnnie Walker, TIM, Bradesco, Samsung, and Unilever. My role involves bringing artistic vision, design and creative expertise to the forefront, ensuring that the visual direction aligns seamlessly with clients' objectives. With a passion for craft and design and attention to detail, I take pride in transforming ideas into visually stunning campaigns that leave a lasting impression and drive tangible results. I mentor fellow creatives to excel and deliver exceptional solutions. 


︎︎︎
Awards︎︎︎
&#38;nbsp;OneShow︎︎︎Shortlist_Direct︎︎︎WordsMatterKeyboard︎︎︎ CCSP︎︎︎In_Book︎︎︎WordsMatterKeyboard︎︎︎

AdStars︎︎︎Bronze_Mobile︎︎︎Brewdog_#ThrowBackCrash
︎︎︎AdStars︎︎︎Bronze_BrandExper︎︎︎WordsMatterKeyboard︎︎︎

AdStars︎︎︎Crystal_Media︎︎︎WordsMatterKeyboard︎︎︎Lusófonos︎︎︎GrandPrix_Mobile︎︎︎WordsMatterKeyboard︎︎︎
Lusófonos︎︎︎Gold_Mobile︎︎︎Brewdog_#ThrowBackCrash︎︎︎
Luerzer’s Archive︎︎︎6 publication
︎︎︎
fernandohp@gmail.com
+55 11 99721.3668


 &#60;img width="449" height="449" width_o="449" height_o="449" data-src="https://freight.cargo.site/t/original/i/fefa67a01e7148ea1240b5e806e4270d56c8aa6993f54fc3880849155d708b9e/1635975961249.jpeg" data-mid="186378761" border="0" data-scale="44" src="https://freight.cargo.site/w/449/i/fefa67a01e7148ea1240b5e806e4270d56c8aa6993f54fc3880849155d708b9e/1635975961249.jpeg" /&#62;


My professional journey,has been marked by a passion for creativity, where I worked as an Art Director in prominent agencies for over 15 years, contributing to memorable campaigns and renowned projects. However, in an important moment of transition, I decided to embrace a new challenge: taking on the role of Head of Communication at a fintech. This change represented a bold and transformative step in my career. As I stepped into this new role, I was aware of the risks involved, but I also recognized the opportunities it presented. Leading a diverse team in various areas was a true testament to my determination and technical abilities. Embracing the unknown with courage was a fundamental factor in approaching challenges with enthusiasm and overcoming each obstacle. This journey allowed me to broaden my perspective, learn new practices, and consolidate my expertise in communication comprehensively. As Head of Communication, I take great satisfaction in applying my knowledge to each project, always seeking innovation and excellence. Whether as a creative agency professional or head of communication, I am committed to delivering exceptional results, combining quality and technical excellence in everything I do. 

Some skills I develop during my carrer:︎︎︎Ability to create creative and innovative concepts and campaigns.

︎︎︎Deep knowledge of design,&#38;nbsp;photo editing, audio and movie tools.

︎︎︎Skill to lead and collaborate with creative and production teams.

︎︎︎Passion for studying visual, design, film, and audio trends.

︎︎︎Ability to work under pressure and meet tight deadlines.

︎︎︎Excellent visual and verbal communication skills to present ideas and concepts to clients.

︎︎︎Strong leadership skills and ability to manage multifunctional teams.
︎︎︎Comprehensive knowledge of different communication areas such as branding, marketing, public relations, and social media.

︎︎︎Strategic vision to align communications with the company's objectives and values.

︎︎︎Capability to handle crisis situations and manage the company's reputation.

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		<title>Contact</title>
				
		<link>https://fernandopatucci.com/Contact-1</link>

		<pubDate>Mon, 07 Aug 2023 01:15:17 +0000</pubDate>

		<dc:creator>FernandoPatucci</dc:creator>

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	CONTACT
	︎

	
 &#60;img width="449" height="449" width_o="449" height_o="449" data-src="https://freight.cargo.site/t/original/i/fefa67a01e7148ea1240b5e806e4270d56c8aa6993f54fc3880849155d708b9e/1635975961249.jpeg" data-mid="187196099" border="0" data-scale="20" src="https://freight.cargo.site/w/449/i/fefa67a01e7148ea1240b5e806e4270d56c8aa6993f54fc3880849155d708b9e/1635975961249.jpeg" /&#62;


︎︎︎
︎fernandohp@gmail.com︎︎︎
︎+55 11 99721.3668︎︎︎︎/in/fhpatucci/
︎︎︎︎@fhpatucci︎︎︎
let’s talk

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		<title>Beauty</title>
				
		<link>https://fernandopatucci.com/Beauty</link>

		<pubDate>Tue, 01 Aug 2023 02:02:16 +0000</pubDate>

		<dc:creator>FernandoPatucci</dc:creator>

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	BEAUTY
	︎


	NIVEA &#38;amp; O BOTICÁRIO
	

------------Nivea&#38;nbsp;---------------


︎&#38;nbsp;Nivea Global Campaign &#38;gt; Human Touch ︎︎︎&#38;nbsp;


	A campanha "Human Touch" lançou o novo conceito da Nivea em diversos mercados como América Latina, Oriente Médio e Sul da Ásia. Um extenso projeto planejado, criado e executado no Brasil.&#38;nbsp;
	Human Touch campaign launched Nivea’s news institucional positioning in many markets, such as LatAm, Middle East, and South Asia. A&#38;nbsp; extensive project planned, created and executed in Brazil. 


︎ Brasil Film︎︎︎


	︎ 
︎ 
︎ 
︎ Middle East Film︎︎︎


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2370cb527186f6a9c51409df3fe7778393863cd0b42c6a12f052aed83ba56714/1080x1080-EstaticoAeroporto.jpg" data-mid="186626267" border="0"  src="https://freight.cargo.site/w/1000/i/2370cb527186f6a9c51409df3fe7778393863cd0b42c6a12f052aed83ba56714/1080x1080-EstaticoAeroporto.jpg" /&#62;
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︎&#38;nbsp;Nivea Sun &#38;gt; I know what you did last summer ︎︎︎
 

	'Eu sei o que você fez pra se bronzear no verão passado' é a nova campanha de Niva Sun que retrata as diferentes táticas e loucuras que fazemos conqusitar o bronze perfeito. Veiculada no Brasil, Espanha, Itália e Portugal.

	
"I know what you did to get tanned last summer" is the new Niva Sun campaign that portrays the different tactics and craziness we go through to conquer the perfect tan. Aired in Brazil, Spain, Italy, and Portugal.


	︎ Brasil Film︎︎︎
&#60;img width="2000" height="1119" width_o="2000" height_o="1119" data-src="https://freight.cargo.site/t/original/i/22fb09309393cb91d1aba44738b1ef908c946426056708fd886184c916d561da/KV1.jpg" data-mid="186662018" border="0"  src="https://freight.cargo.site/w/1000/i/22fb09309393cb91d1aba44738b1ef908c946426056708fd886184c916d561da/KV1.jpg" /&#62;

	
︎&#38;nbsp;Europe Film︎︎︎
&#60;img width="2000" height="1119" width_o="2000" height_o="1119" data-src="https://freight.cargo.site/t/original/i/14363bfe072f9a4be9e4fd5e4d9eb2f0c7a67e8eccee66ebe1a06ee19ac47e57/KV2.jpg" data-mid="186662019" border="0"  src="https://freight.cargo.site/w/1000/i/14363bfe072f9a4be9e4fd5e4d9eb2f0c7a67e8eccee66ebe1a06ee19ac47e57/KV2.jpg" /&#62;&#60;img width="1200" height="129" width_o="1200" height_o="129" data-src="https://freight.cargo.site/t/original/i/e60030d41955942e9d9110a6d33984d655c0f83e66d5afbc0abb7908334feeec/imagenzinhaokok22.jpg" data-mid="186681296" border="0"  src="https://freight.cargo.site/w/1000/i/e60030d41955942e9d9110a6d33984d655c0f83e66d5afbc0abb7908334feeec/imagenzinhaokok22.jpg" /&#62;


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︎ Nivea&#38;nbsp; &#38;gt; Facial Moisturizing Gel ︎︎︎

	Com o conteito "Quem tem que brilhar é você, não sua pele", essa campanha apresenta o Nivea Facial Hidratante em Gel. Veiculada no Brasil e Russia.
	
This campaign introduces Nivea Facial Moisturizing Gel with the concept "It's you who should shine, not your skin."&#38;nbsp; Aired in Brazil and Russia

︎ Brasil Film︎︎︎


	&#38;nbsp;︎ Russian Film︎︎︎


&#60;img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4f55a2f355a94e504d4df7b975f96513ee2e857b2bbf1af877ff8ae4cd3521ba/fotas1.jpg" data-mid="186682778" border="0"  src="https://freight.cargo.site/w/800/i/4f55a2f355a94e504d4df7b975f96513ee2e857b2bbf1af877ff8ae4cd3521ba/fotas1.jpg" /&#62;
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︎ Nivea&#38;nbsp; &#38;gt; Lip Scrub. #DuetoPerfeito ︎︎︎


Para lançar o novo produto Lip Scrub com dupla ação de hidratação e esfoliação, convidamos a dupla de cantoras Clara x Sofia para estrelar a campanha.
	
To launch the new Nivea Lip Scrub, with dual action of moisturizing and exfoliating, we invited the singing duo Clara x Sofia to star in the campaign.


	&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0637732f969a6d0bbbca01a403d660d335324e59f5ad465d6f820480e1dec652/lipscrubimage.jpg" data-mid="186708569" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/0637732f969a6d0bbbca01a403d660d335324e59f5ad465d6f820480e1dec652/lipscrubimage.jpg" /&#62;
	
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fada52dfc866d74b87dc265f5b39966f544cbc9fc0270c2aebe9861dc591acd9/01.jpg" data-mid="186709419" border="0"  src="https://freight.cargo.site/w/1000/i/fada52dfc866d74b87dc265f5b39966f544cbc9fc0270c2aebe9861dc591acd9/01.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6cb40cc18bef19c7578dbfa8f3d8378f6fb3e7725be13c4b25e8d179cb54f418/02.jpg" data-mid="186709421" border="0"  src="https://freight.cargo.site/w/1000/i/6cb40cc18bef19c7578dbfa8f3d8378f6fb3e7725be13c4b25e8d179cb54f418/02.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e26e1ac84fcbc13fe37295c3761fc978b330865f7a738735ea7fbe9b287711a3/03.jpg" data-mid="186709422" border="0"  src="https://freight.cargo.site/w/1000/i/e26e1ac84fcbc13fe37295c3761fc978b330865f7a738735ea7fbe9b287711a3/03.jpg" /&#62;

&#60;img width="1727" height="849" width_o="1727" height_o="849" data-src="https://freight.cargo.site/t/original/i/4ae838c74c25fd1cea9099198efe9b9968cec87a94c89a299f39efa3a6426d6c/packok.jpg" data-mid="186710542" border="0"  src="https://freight.cargo.site/w/1000/i/4ae838c74c25fd1cea9099198efe9b9968cec87a94c89a299f39efa3a6426d6c/packok.jpg" /&#62;

----------------------o Boticário
---------------------------︎︎︎︎

︎ o Boticário &#38;gt; Nativa SPA &#38;gt; As Exageradas ︎︎︎

	
Ao som da música "Exagerado", do Cazuza, a campanha “As Exageradas” destaca a nova mulher que sente na pele o peso de suas responsabilidades, e a incentiva a "viver a vida intensamente."

	
	To the sound of the song "Exagerado," the campaign "The Exaggerated" highlight the new woman and encourages her to "live life intensely."


	&#60;img width="2000" height="1414" width_o="2000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/628d4e9362e37ac0a06879ad482cfe26712d19d0a1b4af37bf618da52e3d8121/PRODUTOS.jpg" data-mid="186728829" border="0"  src="https://freight.cargo.site/w/1000/i/628d4e9362e37ac0a06879ad482cfe26712d19d0a1b4af37bf618da52e3d8121/PRODUTOS.jpg" /&#62;
	&#60;img width="2000" height="1414" width_o="2000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/2f627fdabe93a5defcf5634bd23b01b7b636ff647fc232b92f8d51b473d01ec5/HUMANIZADO.jpg" data-mid="186728828" border="0"  src="https://freight.cargo.site/w/1000/i/2f627fdabe93a5defcf5634bd23b01b7b636ff647fc232b92f8d51b473d01ec5/HUMANIZADO.jpg" /&#62;


︎ o Boticário &#38;gt; Nativa SPA &#38;gt; Confidence is power ︎︎︎

	
Campanha para incentivar a autoconfiança, demonstrando o poder que ela dá às mulheres. A autoconfiança é uma blindagem contra o excesso de opiniões
	

	Campaign to encourage self-confidence, demonstrating the power it gives to women. Self-confidence is a shield against the excess of opinions.


	&#60;img width="989" height="2000" width_o="989" height_o="2000" data-src="https://freight.cargo.site/t/original/i/053aeb190f11f915f12aa1ff1c950bc0ca0c3b1089fef4ff162c48f15aaff2df/fotao-baunilha.jpg" data-mid="186730209" border="0"  src="https://freight.cargo.site/w/989/i/053aeb190f11f915f12aa1ff1c950bc0ca0c3b1089fef4ff162c48f15aaff2df/fotao-baunilha.jpg" /&#62;
	&#60;img width="2000" height="1415" width_o="2000" height_o="1415" data-src="https://freight.cargo.site/t/original/i/956f8b31477289d9c98b5d85bc8969c2e3678934154bb8927a8f126fe25495c1/kvbaunilha1.jpg" data-mid="186730212" border="0"  src="https://freight.cargo.site/w/1000/i/956f8b31477289d9c98b5d85bc8969c2e3678934154bb8927a8f126fe25495c1/kvbaunilha1.jpg" /&#62;


&#60;img width="2000" height="1415" width_o="2000" height_o="1415" data-src="https://freight.cargo.site/t/original/i/c28fd7efd6e9592a69d02e915e123965c1ae0f04cf0b5a5394ffae89b82ff56a/kv-baunilha-2.jpg" data-mid="186730211" border="0"  src="https://freight.cargo.site/w/1000/i/c28fd7efd6e9592a69d02e915e123965c1ae0f04cf0b5a5394ffae89b82ff56a/kv-baunilha-2.jpg" /&#62;
&#60;img width="1500" height="699" width_o="1500" height_o="699" data-src="https://freight.cargo.site/t/original/i/017680aa532cfc3973b0737470cfe9edbe030481daf91aa4be49f71f5f3d9106/detalhe-rosto.jpg" data-mid="186730490" border="0"  src="https://freight.cargo.site/w/1000/i/017680aa532cfc3973b0737470cfe9edbe030481daf91aa4be49f71f5f3d9106/detalhe-rosto.jpg" /&#62;

︎ o Boticário &#38;gt; Nativa SPA &#38;gt; 10x more Quinoa ︎︎︎


	Campanha apresenta novo produto com 10 vezes mais quinoa.
	Campaign highlights new product with 10 times more quinoa.


&#60;img width="2000" height="1273" width_o="2000" height_o="1273" data-src="https://freight.cargo.site/t/original/i/61b38b646fca03e58a992ed6847e5c249a2f68a8f63b09269a8b77e3e9cb57b2/Boticario-NativaSpa-Quinoa-KVProduto-44x28.jpg" data-mid="186730893" border="0"  src="https://freight.cargo.site/w/1000/i/61b38b646fca03e58a992ed6847e5c249a2f68a8f63b09269a8b77e3e9cb57b2/Boticario-NativaSpa-Quinoa-KVProduto-44x28.jpg" /&#62;
&#60;img width="2000" height="1273" width_o="2000" height_o="1273" data-src="https://freight.cargo.site/t/original/i/eb97f01250edadd054ca45ce4f610ae08c8d86921630af5b2dcb3e7fb0480709/NativaSpa-Quinoa-KVHumanizado-44x28.jpg" data-mid="186730894" border="0"  src="https://freight.cargo.site/w/1000/i/eb97f01250edadd054ca45ce4f610ae08c8d86921630af5b2dcb3e7fb0480709/NativaSpa-Quinoa-KVHumanizado-44x28.jpg" /&#62;


︎ o Boticário &#38;gt; Intense &#38;gt; Bye Bye Panda ︎︎︎


	Campanha digital para lançamento da máscara de cílios Bye Bye Panda, resistente à água, que acaba com o efeito panda. Criamos pequenos pandas como mascotes da campanha.

	Digital campaign launching the Bye Bye Panda mascara, a water-resistant product, putting an end to the panda effect by creating cute little pandas.


	︎ Digital Compilation ︎︎︎


&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/f2436378616676641ee52b27f3b314bf8ee3de74c10797181b8d6d313d53977e/panda3.jpg" data-mid="186834082" border="0"  src="https://freight.cargo.site/w/800/i/f2436378616676641ee52b27f3b314bf8ee3de74c10797181b8d6d313d53977e/panda3.jpg" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/d246e7e3dd9ce93bfa2c6d196c9219227b1fc57e44856f5dbc43294bb5178dd3/panda5.jpg" data-mid="186834086" border="0"  src="https://freight.cargo.site/w/800/i/d246e7e3dd9ce93bfa2c6d196c9219227b1fc57e44856f5dbc43294bb5178dd3/panda5.jpg" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/096cfc6eec681b0271ba450aa50509cef4fb6473723998edcb370455a5c79c9a/panda1.jpg" data-mid="186834078" border="0"  src="https://freight.cargo.site/w/800/i/096cfc6eec681b0271ba450aa50509cef4fb6473723998edcb370455a5c79c9a/panda1.jpg" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/a24f6cb986c30212b136aea057c525b009e5a84d1380f229f727d16e2f343dee/panda4.jpg" data-mid="186834083" border="0"  src="https://freight.cargo.site/w/800/i/a24f6cb986c30212b136aea057c525b009e5a84d1380f229f727d16e2f343dee/panda4.jpg" /&#62;
&#60;img width="900" height="272" width_o="900" height_o="272" data-src="https://freight.cargo.site/t/original/i/b5c900e4d4355744f10fbef1440a8db8fb4b8c6bee897289c2356222ba3b4fa8/pandas-chorando.gif" data-mid="186855157" border="0"  src="https://freight.cargo.site/w/900/i/b5c900e4d4355744f10fbef1440a8db8fb4b8c6bee897289c2356222ba3b4fa8/pandas-chorando.gif" /&#62;

	&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/6a3cc587e885ecf243b2cd92470fc8622d668e0d42d05dfbf3d3a9795f42cd50/kv.jpg" data-mid="186855731" border="0"  src="https://freight.cargo.site/w/1000/i/6a3cc587e885ecf243b2cd92470fc8622d668e0d42d05dfbf3d3a9795f42cd50/kv.jpg" /&#62;

	︎︎︎︎︎
︎ o Boticário &#38;gt; Intense &#38;gt; Perfect Doll ︎︎︎


	Perfect Doll é uma máscara de cílios que promete cílios longos e volumosos, iguais aos de boneca. Contratamos uma profissional especializada em customização de bonecas para montar a campanha. Do cabelo ao figurino, tudo foi produzido para a campanha

	Perfect Doll is a mascara that promises long and voluminous lashes, just like a doll's. We hired a professional specialized in customizing dolls to created the campaign. From hair to wardrobe


&#60;img width="1000" height="1013" width_o="1000" height_o="1013" data-src="https://freight.cargo.site/t/original/i/49c3b4278878fc54cdb60c625d7e1d6498e696eaef60a58551f2927292a0388d/MUB-Aplicado-1.jpg" data-mid="186858105" border="0"  src="https://freight.cargo.site/w/1000/i/49c3b4278878fc54cdb60c625d7e1d6498e696eaef60a58551f2927292a0388d/MUB-Aplicado-1.jpg" /&#62;
&#60;img width="1000" height="1013" width_o="1000" height_o="1013" data-src="https://freight.cargo.site/t/original/i/3cd434b1eaf276a5c53a2483919bf8e0aceda93f946bb0b475bb68fa3f0f7efa/MUB-Aplicado-2.jpg" data-mid="186858106" border="0"  src="https://freight.cargo.site/w/1000/i/3cd434b1eaf276a5c53a2483919bf8e0aceda93f946bb0b475bb68fa3f0f7efa/MUB-Aplicado-2.jpg" /&#62;

&#60;img width="1000" height="544" width_o="1000" height_o="544" data-src="https://freight.cargo.site/t/original/i/d57b3ad7071109e1d8c3726c5e006e57d349d59322c6ceddeaafdd7ad38e1c7e/Outdoor-Aplucado-2.jpg" data-mid="186858040" border="0"  src="https://freight.cargo.site/w/1000/i/d57b3ad7071109e1d8c3726c5e006e57d349d59322c6ceddeaafdd7ad38e1c7e/Outdoor-Aplucado-2.jpg" /&#62;
&#60;img width="1000" height="544" width_o="1000" height_o="544" data-src="https://freight.cargo.site/t/original/i/74784b468d44a6bb4350402cbd2891fc8615135dbdb676a1bc8b5f6cb3181190/Outdoor-Aplucado-4.jpg" data-mid="186858042" border="0"  src="https://freight.cargo.site/w/1000/i/74784b468d44a6bb4350402cbd2891fc8615135dbdb676a1bc8b5f6cb3181190/Outdoor-Aplucado-4.jpg" /&#62;

	&#60;img width="1000" height="1691" width_o="1000" height_o="1691" data-src="https://freight.cargo.site/t/original/i/86561509cdadb0c24e0bb6e58dc011fbf70369fcbb2fbf68309aacd49cd8ec3d/Psso-a-Passo.jpg" data-mid="186858126" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/86561509cdadb0c24e0bb6e58dc011fbf70369fcbb2fbf68309aacd49cd8ec3d/Psso-a-Passo.jpg" /&#62;
	
&#60;img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/11eec6ea6fc3ce727b27fa65c5ec0c58a5da33a08c7e2f96c99caf0586ac5019/Sketchs.jpg" data-mid="186858138" border="0"  src="https://freight.cargo.site/w/1000/i/11eec6ea6fc3ce727b27fa65c5ec0c58a5da33a08c7e2f96c99caf0586ac5019/Sketchs.jpg" /&#62;


	︎︎︎
	︎
	︎︎︎


&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Cars</title>
				
		<link>https://fernandopatucci.com/Cars</link>

		<pubDate>Thu, 03 Aug 2023 01:30:50 +0000</pubDate>

		<dc:creator>FernandoPatucci</dc:creator>

		<guid isPermaLink="true">https://fernandopatucci.com/Cars</guid>

		<description>


	CARS
	︎


	RENAULT
	

︎&#38;nbsp;Sandero Stepway &#38;gt; Height︎︎︎&#38;nbsp;


“À altura da sua aventura” é uma campanha queexalta a altura do solo do Sandero Stepway com situações cotidianas e bem-humoradas que demonstram o quão confiantes nos sentimos ao ficarmos mais altos.

	&#38;nbsp;"Up to the height of your adventure" is a campaign that exalts the height of the Sandero Stepway with everyday situations that demonstrate how confident we feel when we're lifted.


&#60;img width="1000" height="732" width_o="1000" height_o="732" data-src="https://freight.cargo.site/t/original/i/4aeb0046b7b68855331bc3095303d599ac04e25d5b3cef99739d111ddf2f0c4d/Pasta-Lago_1000.jpeg" data-mid="186862009" border="0"  src="https://freight.cargo.site/w/1000/i/4aeb0046b7b68855331bc3095303d599ac04e25d5b3cef99739d111ddf2f0c4d/Pasta-Lago_1000.jpeg" /&#62;


&#60;img width="1000" height="732" width_o="1000" height_o="732" data-src="https://freight.cargo.site/t/original/i/3b3607f91187004de0baa71c7993d1a49be50b2ce025ba0c42922f8c42991c61/Pasta-Bike_1000.jpeg" data-mid="186862008" border="0"  src="https://freight.cargo.site/w/1000/i/3b3607f91187004de0baa71c7993d1a49be50b2ce025ba0c42922f8c42991c61/Pasta-Bike_1000.jpeg" /&#62;
&#60;img width="1000" height="732" width_o="1000" height_o="732" data-src="https://freight.cargo.site/t/original/i/2d7672c9d515966e3cc1bd6e034bc7e86a055c5d90caca6cccbd652d84d000d3/Pasta-Rapel_1000.jpeg" data-mid="186862010" border="0"  src="https://freight.cargo.site/w/1000/i/2d7672c9d515966e3cc1bd6e034bc7e86a055c5d90caca6cccbd652d84d000d3/Pasta-Rapel_1000.jpeg" /&#62;

	
︎ Renault Sandero &#38;gt; RipCurl︎︎︎
 

	Quatro curtas metragens e um filme de TV compõe o projeto “Na busca do agora” que acompanha Bruno Santos, um dos maiores surfistas do Brasil e seu Sandero Stepway RipCurl pelo litoral brasileiro em busca das melhores ondas. 

	
Four short films and a TV movie make up the project "In Search of the Now," which follows Bruno Santos, one of Brazil's top surfers, and his Sandero Stepway RipCurl along the Brazilian coastline in search of the best waves.&#38;nbsp;


︎ Digital Short Films ︎︎︎
	

	︎ Print ︎︎︎


&#60;img width="1000" height="1318" width_o="1000" height_o="1318" data-src="https://freight.cargo.site/t/original/i/e2e5ad7bcc05a8664a45034b64e5ab93dbb6e9208bf3b2ae1b1d1646f73586e6/An-Pasta_1000.jpeg" data-mid="186863424" border="0"  src="https://freight.cargo.site/w/1000/i/e2e5ad7bcc05a8664a45034b64e5ab93dbb6e9208bf3b2ae1b1d1646f73586e6/An-Pasta_1000.jpeg" /&#62;


︎ Renault&#38;nbsp; &#38;gt; Duster Oroch Automatic ︎︎︎

	Campanha de lançamento da Pickup Duster Oroch com câmbio automático, estrelado pela dupla Marcos &#38;amp; Belutti. 

	
Launch campaign for the Pickup Duster Oroch with automatic transmission, featuring the duo Marcos &#38;amp; Belutti.


︎ Renault Kwid &#38;gt; Feature Films︎︎︎

	
Com a assinatura “O SUV dos compactos”, a campanha de lançamento do novo Kwid destaca os principais features e caracteristicas do carro
	
With the slogan "The SUV of compact cars," the launch campaign of the new Kwid highlights the main features of the car.


︎ Renault&#38;nbsp; &#38;gt; Retail Campaign ︎︎︎

	Campanha de varejo Renault Girou, Ligou, Ganhou
	
"Turn, Started, Won" Renault Retail Campaign.


	︎︎︎
	︎
	︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>Bank</title>
				
		<link>https://fernandopatucci.com/Bank</link>

		<pubDate>Sat, 05 Aug 2023 00:39:07 +0000</pubDate>

		<dc:creator>FernandoPatucci</dc:creator>

		<guid isPermaLink="true">https://fernandopatucci.com/Bank</guid>

		<description>


	BANK
	︎


	BRADESCO
	

︎&#38;nbsp;Bradesco &#38;gt; I am from the time︎︎︎&#38;nbsp;
Essa campanha marca uma evolução visual do banco apresentando uma uma nova identidade visual e estética para comunicação do Bradesco.
	This campaign marks a visual evolution of the bank, presenting a new visual identity and aesthetic for the Bradesco’s communication.


&#60;img width="1000" height="697" width_o="1000" height_o="697" data-src="https://freight.cargo.site/t/original/i/82a81b1c427fa114aea7c7167c81eea6febc089f436be702681721c130fd9da6/Mosaico_3000_1000.jpeg" data-mid="187068009" border="0"  src="https://freight.cargo.site/w/1000/i/82a81b1c427fa114aea7c7167c81eea6febc089f436be702681721c130fd9da6/Mosaico_3000_1000.jpeg" /&#62;

&#60;img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/0490dc9e2fe097260281ae2f7704f4f47963718393158f8daa29a2c39a41b32f/kv2.jpg" data-mid="187068573" border="0"  src="https://freight.cargo.site/w/1000/i/0490dc9e2fe097260281ae2f7704f4f47963718393158f8daa29a2c39a41b32f/kv2.jpg" /&#62;
&#60;img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/19cb73e6d349b666cc584ed84a23d1a69d13608cd4bf791f1799e9ce91b91e1c/kv3.jpg" data-mid="187068574" border="0"  src="https://freight.cargo.site/w/1000/i/19cb73e6d349b666cc584ed84a23d1a69d13608cd4bf791f1799e9ce91b91e1c/kv3.jpg" /&#62;
&#60;img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/e02f87dfe7de92c0da49ece17fe41298369b77eea822938a140c6825f208127f/KV1.jpg" data-mid="187068572" border="0"  src="https://freight.cargo.site/w/1000/i/e02f87dfe7de92c0da49ece17fe41298369b77eea822938a140c6825f208127f/KV1.jpg" /&#62;

&#60;img width="1500" height="988" width_o="1500" height_o="988" data-src="https://freight.cargo.site/t/original/i/37d7bc265e1b90aa26e9c35f4eeee28b60885a0280f4a6110e58886378885c0a/kv4.jpg" data-mid="187068575" border="0"  src="https://freight.cargo.site/w/1000/i/37d7bc265e1b90aa26e9c35f4eeee28b60885a0280f4a6110e58886378885c0a/kv4.jpg" /&#62;
&#60;img width="1500" height="988" width_o="1500" height_o="988" data-src="https://freight.cargo.site/t/original/i/496197639612f63e8626d71aadd19accc181686849fd1b5bd7c6925bbad68855/kv6.jpg" data-mid="187068577" border="0"  src="https://freight.cargo.site/w/1000/i/496197639612f63e8626d71aadd19accc181686849fd1b5bd7c6925bbad68855/kv6.jpg" /&#62;
&#60;img width="1500" height="988" width_o="1500" height_o="988" data-src="https://freight.cargo.site/t/original/i/538a52a3a96a8321cd8fa5ee7aa5dbcf397f2f8c4df145465f06596ccafb80f6/kv8.jpg" data-mid="187068578" border="0"  src="https://freight.cargo.site/w/1000/i/538a52a3a96a8321cd8fa5ee7aa5dbcf397f2f8c4df145465f06596ccafb80f6/kv8.jpg" /&#62;
&#60;img width="1500" height="988" width_o="1500" height_o="988" data-src="https://freight.cargo.site/t/original/i/8ce0843c2948f63e6c1b04fecb39eca717b3e9cfe045d416231dfc1d52e166f2/kv9.jpg" data-mid="187068637" border="0"  src="https://freight.cargo.site/w/1000/i/8ce0843c2948f63e6c1b04fecb39eca717b3e9cfe045d416231dfc1d52e166f2/kv9.jpg" /&#62;


&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/6a6ca99a964708cf6514613381eb2f6f47c9a34a01bc3a04cb5fdfb7301da8c2/gif1.gif" data-mid="187068194" border="0"  src="https://freight.cargo.site/w/1000/i/6a6ca99a964708cf6514613381eb2f6f47c9a34a01bc3a04cb5fdfb7301da8c2/gif1.gif" /&#62;
&#60;img width="901" height="507" width_o="901" height_o="507" data-src="https://freight.cargo.site/t/original/i/627bdf770af0d2f2f7ad6ea0d331f035256596e3e0ff5f96550d41b44d942e7b/gif2.gif" data-mid="187068195" border="0"  src="https://freight.cargo.site/w/901/i/627bdf770af0d2f2f7ad6ea0d331f035256596e3e0ff5f96550d41b44d942e7b/gif2.gif" /&#62;

    
	︎︎︎
	︎
	︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>Estar</title>
				
		<link>https://fernandopatucci.com/Estar</link>

		<pubDate>Mon, 07 Aug 2023 00:48:49 +0000</pubDate>

		<dc:creator>FernandoPatucci</dc:creator>

		<guid isPermaLink="true">https://fernandopatucci.com/Estar</guid>

		<description>


	ESTAR
	︎


	BOLSA DE STARTUPS
	Head Branding &#38;amp; Communicationestar.finance / Jan.2022 - Present


︎
Estar é a nova bolsa de startups no Brasil com tecnologia Nasdaq. A estar nasceu dentro da SMU Investimentos em um projeto em parceria com a CVM
	Estar is the new startup exchange in Brazil with Nasdaq technology. Estar was born within SMU Investimentos in a project in partnership with CVM (regulatory agency).


	︎︎


Faço parte do time de fundadores da estar. Sou responsável por desenvolver o conceito da marca, nome, logo, identidade visual além de todos os materiais de comunicação e estratégia de branding
	I am part of Estar's founding team, responsible for developing the brand concept, name, logo, visual identity, as well as all communication materials and branding strategy.


&#60;img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/932ae57df332e7c105c75f2ad754f71e766064a81714c12bec5acfaf68d4f6b9/Elementos-Juntos.jpg" data-mid="193401147" border="0"  src="https://freight.cargo.site/w/1000/i/932ae57df332e7c105c75f2ad754f71e766064a81714c12bec5acfaf68d4f6b9/Elementos-Juntos.jpg" /&#62;

	
O nome / The Name&#38;nbsp;


︎


&#60;img width="1600" height="960" width_o="1600" height_o="960" data-src="https://freight.cargo.site/t/original/i/237235d27457d161ee3505c31afa4426f28d5220f95924e926ad8f8ed0c46390/Elementos-Juntos-Nome.jpg" data-mid="194032277" border="0"  src="https://freight.cargo.site/w/1000/i/237235d27457d161ee3505c31afa4426f28d5220f95924e926ad8f8ed0c46390/Elementos-Juntos-Nome.jpg" /&#62;
&#60;img width="2000" height="839" width_o="2000" height_o="839" data-src="https://freight.cargo.site/t/original/i/ef477f5b7b2640676906922f396ebb0cb2412b2f064e2a0cfced5a1862a7e09f/Elementos-Juntos-NomeParalelo.jpg" data-mid="194007301" border="0"  src="https://freight.cargo.site/w/1000/i/ef477f5b7b2640676906922f396ebb0cb2412b2f064e2a0cfced5a1862a7e09f/Elementos-Juntos-NomeParalelo.jpg" /&#62;
&#60;img width="1838" height="739" width_o="1838" height_o="739" data-src="https://freight.cargo.site/t/original/i/c91e750adf515b89b2feab802c4090604503bf9359328119f1fee67480de9974/app-e-mobile.jpg" data-mid="193403667" border="0"  src="https://freight.cargo.site/w/1000/i/c91e750adf515b89b2feab802c4090604503bf9359328119f1fee67480de9974/app-e-mobile.jpg" /&#62;
&#60;img width="1600" height="1016" width_o="1600" height_o="1016" data-src="https://freight.cargo.site/t/original/i/8408173986904a3b285743df98c3cd6deaa9789f010671b346b7e29a3d80d05a/app-conceptt.jpg" data-mid="193696350" border="0"  src="https://freight.cargo.site/w/1000/i/8408173986904a3b285743df98c3cd6deaa9789f010671b346b7e29a3d80d05a/app-conceptt.jpg" /&#62;
&#60;img width="1800" height="748" width_o="1800" height_o="748" data-src="https://freight.cargo.site/t/original/i/cd6e6f2483b881b2b2ce8fe773e9ce269e39a64fe3e00f898c79c90255eb4b28/notebook-e-instapetro-ok.jpg" data-mid="194033461" border="0"  src="https://freight.cargo.site/w/1000/i/cd6e6f2483b881b2b2ce8fe773e9ce269e39a64fe3e00f898c79c90255eb4b28/notebook-e-instapetro-ok.jpg" /&#62;
&#60;img width="1922" height="655" width_o="1922" height_o="655" data-src="https://freight.cargo.site/t/original/i/c1e1cdead091c9e8c18b7a5d1ce081f7ccbefc3593cef9d66e63a64f91c85cb2/CartaoeAgendaOkOk.jpg" data-mid="193697152" border="0"  src="https://freight.cargo.site/w/1000/i/c1e1cdead091c9e8c18b7a5d1ce081f7ccbefc3593cef9d66e63a64f91c85cb2/CartaoeAgendaOkOk.jpg" /&#62;
&#60;img width="1800" height="748" width_o="1800" height_o="748" data-src="https://freight.cargo.site/t/original/i/97c07fc23f446f7d80e748da4f6b35d2adb33f7d18b81575ce8c77b2e685cdce/FonteeCores.jpg" data-mid="194034318" border="0"  src="https://freight.cargo.site/w/1000/i/97c07fc23f446f7d80e748da4f6b35d2adb33f7d18b81575ce8c77b2e685cdce/FonteeCores.jpg" /&#62;
&#60;img width="1800" height="725" width_o="1800" height_o="725" data-src="https://freight.cargo.site/t/original/i/ba8e2eb830d8b8b3fa181050084b75e612513f8fa8e84a74f59a7e7265442cb9/OOH.jpg" data-mid="194034740" border="0"  src="https://freight.cargo.site/w/1000/i/ba8e2eb830d8b8b3fa181050084b75e612513f8fa8e84a74f59a7e7265442cb9/OOH.jpg" /&#62;
&#60;img width="1750" height="1231" width_o="1750" height_o="1231" data-src="https://freight.cargo.site/t/original/i/dd3a975b3ff8b8fa394982d708be832410613c572deade2828e487c1581e9a25/OOHposter.jpg" data-mid="196320438" border="0"  src="https://freight.cargo.site/w/1000/i/dd3a975b3ff8b8fa394982d708be832410613c572deade2828e487c1581e9a25/OOHposter.jpg" /&#62;


	︎
o Lançamento

	︎
the Launch


O evento de lançamento foi realizado no planetário de São Paulo em uma imersiva ativação de marca com uma complexa produção de audio com efeito 360º que completavam a experiência visual do planetário

︎

	The launch event took place at the São Paulo Planetarium with an immersive brand activation, including a complex audio production a 360º effect complementing the visual experience of the planetarium.

︎


	︎︎︎
	︎
	︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>WordsMatter</title>
				
		<link>https://fernandopatucci.com/WordsMatter</link>

		<pubDate>Sat, 29 Jul 2023 15:16:57 +0000</pubDate>

		<dc:creator>FernandoPatucci</dc:creator>

		<guid isPermaLink="true">https://fernandopatucci.com/WordsMatter</guid>

		<description>


	WORDS.MATTER
	︎


	PROJECT /&#38;nbsp; VOGUE︎GQ︎GLAMOUR

Criamos um app antipreconceito que identifica centenas de palavras preconceituosas e sugere sinônimos mais apropriados sempre que uma dessas palavras é digitada.&#38;nbsp; Lançamos o aplicativo com a campanha "Palavras importam", com filme, ooh, print redes sociais.

	We created a anti-prejudice app that identifies hundreds of prejudiced words and suggests more appropriate synonyms whenever one of those words is typed.&#38;nbsp; We launched the app with an integrated campaign called “Words matter” with film, OOH, print and social media.
︎project case︎︎︎


&#60;img width="2000" height="249" width_o="2000" height_o="249" data-src="https://freight.cargo.site/t/original/i/8090bf22b6c127033bad6117f63735a985bc32264109b4e6652ff8ccf117bf76/loguinhosokok.jpg" data-mid="186437275" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8090bf22b6c127033bad6117f63735a985bc32264109b4e6652ff8ccf117bf76/loguinhosokok.jpg" /&#62;
	
	︎
“Everytime someone writes “wife beater” the keyboard will suggest the synonym “sleeveless t-shirt” - Creativity︎


&#60;img width="654" height="800" width_o="654" height_o="800" data-src="https://freight.cargo.site/t/original/i/c462349672be5b14b97035f3369876af03afd6f92ade1c74762a8b19595a25a6/Fotos3.jpg" data-mid="186438275" border="0"  src="https://freight.cargo.site/w/654/i/c462349672be5b14b97035f3369876af03afd6f92ade1c74762a8b19595a25a6/Fotos3.jpg" /&#62;
&#60;img width="654" height="800" width_o="654" height_o="800" data-src="https://freight.cargo.site/t/original/i/2d8c11cc26b9b564d6705905cb6877c7ed4e44ab0695796b0fa99a5cb610970a/Fotos4.jpg" data-mid="186438285" border="0"  src="https://freight.cargo.site/w/654/i/2d8c11cc26b9b564d6705905cb6877c7ed4e44ab0695796b0fa99a5cb610970a/Fotos4.jpg" /&#62;
&#60;img width="654" height="800" width_o="654" height_o="800" data-src="https://freight.cargo.site/t/original/i/1a9ed9af6dc6f17d8ac415cff94f155f135220480ac3b27d8313a3f80c4bac9f/Fotos1.jpg" data-mid="186438273" border="0"  src="https://freight.cargo.site/w/654/i/1a9ed9af6dc6f17d8ac415cff94f155f135220480ac3b27d8313a3f80c4bac9f/Fotos1.jpg" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/496a37856d7d7feb20a235971c65c0905c859d4de66d6eadde6f1954441b2f7a/poster-2.jpg" data-mid="186524047" border="0"  src="https://freight.cargo.site/w/1000/i/496a37856d7d7feb20a235971c65c0905c859d4de66d6eadde6f1954441b2f7a/poster-2.jpg" /&#62;
&#60;img width="1500" height="1465" width_o="1500" height_o="1465" data-src="https://freight.cargo.site/t/original/i/a81dadb8fc941e64158d7043961f6d736ade3be41ddf691494c95a5a7ff11711/poster-3.jpg" data-mid="186524091" border="0"  src="https://freight.cargo.site/w/1000/i/a81dadb8fc941e64158d7043961f6d736ade3be41ddf691494c95a5a7ff11711/poster-3.jpg" /&#62;

︎ poster︎︎︎︎︎︎

&#60;img width="2000" height="1182" width_o="2000" height_o="1182" data-src="https://freight.cargo.site/t/original/i/be17b1f5bea56222a382d1de79d33f813720c13f522f724d67db3ab4b87c0a9a/poster-1.jpg" data-mid="186523982" border="0"  src="https://freight.cargo.site/w/1000/i/be17b1f5bea56222a382d1de79d33f813720c13f522f724d67db3ab4b87c0a9a/poster-1.jpg" /&#62;︎ &#38;nbsp;film eng︎︎︎ / film port︎︎︎&#38;nbsp;︎ 


&#60;img width="570" height="1000" width_o="570" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f1f20a7436c4b5ff28d15229e4947c0604f6d91a4b62c93e32145fd18f781e76/teclado-grande.jpg" data-mid="186526024" border="0" data-scale="31" src="https://freight.cargo.site/w/570/i/f1f20a7436c4b5ff28d15229e4947c0604f6d91a4b62c93e32145fd18f781e76/teclado-grande.jpg" /&#62;
	“Technology can help reverse prejudice” - Creativity

	
	︎
“The keyboard that helps you choose better words” - FastCompany
︎
“The ultimate tool against prejudice in our language” - AdAge
︎
︎ Most Downloaded Keyboard app during launch campaign
︎ 
Corrects more than 450 prejudices words︎ 
3 languages: En / Pt / Es
︎ 
118 million people impacted


&#60;img width="2000" height="168" width_o="2000" height_o="168" data-src="https://freight.cargo.site/t/original/i/14d5e39e79b6cdbc2bfafbb1eb1e8c814f8fe9ce68d046150b4ba8dfc2005653/teclado-funcionando.jpg" data-mid="186526000" border="0"  src="https://freight.cargo.site/w/1000/i/14d5e39e79b6cdbc2bfafbb1eb1e8c814f8fe9ce68d046150b4ba8dfc2005653/teclado-funcionando.jpg" /&#62;
︎ ooh︎︎︎

&#60;img width="2000" height="702" width_o="2000" height_o="702" data-src="https://freight.cargo.site/t/original/i/41fad90301d4bc4efacb5e85eba30f1f2c292f9840d224cca68f3d43e60150e9/ooh.jpg" data-mid="186526639" border="0"  src="https://freight.cargo.site/w/1000/i/41fad90301d4bc4efacb5e85eba30f1f2c292f9840d224cca68f3d43e60150e9/ooh.jpg" /&#62;


	︎︎︎
	︎
	︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>Brewdog Waze</title>
				
		<link>https://fernandopatucci.com/Brewdog-Waze</link>

		<pubDate>Mon, 31 Jul 2023 13:53:10 +0000</pubDate>

		<dc:creator>FernandoPatucci</dc:creator>

		<guid isPermaLink="true">https://fernandopatucci.com/Brewdog-Waze</guid>

		<description>


	DRINK&#38;amp;DRIVE
	︎


	PROJECT#ThrowBackCrash/ BREWDOG

Nós transformamos o alerta de acidentes do Waze em uma mídia, destacando os riscos da direção sob efeito de álcool.
&#38;nbsp;&#38;gt; Mapeamos centenas de acidentes reais causados por motoristas embriagados do passado. &#38;gt; Reportamos no Waze &#38;gt; No mesmo local onde ocorreram no passado, mas no presente. Os acidentes foram relatados com a frase: "Não deixe que isso aconteça novamente. Se beber, não dirija.
	We turned Waze accident alert into Media, highlighting the risks of Drunk Driving.
&#38;gt; We mapped hundreds of real drunk car accidents from the past.&#38;gt; Than reported them on Waze.&#38;gt; In the same place they happened in the past. But in the presentThe accidents were reported with the sentence:Don’t let it happen again. If you drink, don’t drive.


&#60;img width="2000" height="249" width_o="2000" height_o="249" data-src="https://freight.cargo.site/t/original/i/8b53d7dcf9fc0544d9494ef2099554315fb13578b07b764402996592de611e77/loguinhoswaze.jpg" data-mid="186575509" border="0"  src="https://freight.cargo.site/w/1000/i/8b53d7dcf9fc0544d9494ef2099554315fb13578b07b764402996592de611e77/loguinhoswaze.jpg" /&#62;
	

	︎
During 15 days, waze alert became media with $0 money invested and over 800K drivers reached.
︎
“BrewDog rethinks traffic app to create profund safety message” - Forbes︎


&#60;img width="1920" height="772" width_o="1920" height_o="772" data-src="https://freight.cargo.site/t/original/i/ef279cd60b3ef49e507a30b56eebaf17f914a99ac2e204bfac203d1b611aea7e/esqquema-acidentes.jpg" data-mid="186577911" border="0"  src="https://freight.cargo.site/w/1000/i/ef279cd60b3ef49e507a30b56eebaf17f914a99ac2e204bfac203d1b611aea7e/esqquema-acidentes.jpg" /&#62;

&#60;img width="1045" height="803" width_o="1045" height_o="803" data-src="https://freight.cargo.site/t/original/i/a73638ccf1e25809446712a768e8fe37e6fa569877a25a6c65ac3d5303ac1014/cenas1.jpg" data-mid="186578539" border="0"  src="https://freight.cargo.site/w/1000/i/a73638ccf1e25809446712a768e8fe37e6fa569877a25a6c65ac3d5303ac1014/cenas1.jpg" /&#62;
&#60;img width="1045" height="803" width_o="1045" height_o="803" data-src="https://freight.cargo.site/t/original/i/bb642b8fba46856b95e395d38154954c93d9ac8fcbe44e9058222ec290553bdf/cenas2.jpg" data-mid="186578540" border="0"  src="https://freight.cargo.site/w/1000/i/bb642b8fba46856b95e395d38154954c93d9ac8fcbe44e9058222ec290553bdf/cenas2.jpg" /&#62;
&#60;img width="1045" height="803" width_o="1045" height_o="803" data-src="https://freight.cargo.site/t/original/i/455bd36c7ca79a1f4e25e107775ca5a161091d524460f5c63cfc8e1a6c1129ad/cenas3.jpg" data-mid="186578541" border="0"  src="https://freight.cargo.site/w/1000/i/455bd36c7ca79a1f4e25e107775ca5a161091d524460f5c63cfc8e1a6c1129ad/cenas3.jpg" /&#62;
&#60;img width="1045" height="803" width_o="1045" height_o="803" data-src="https://freight.cargo.site/t/original/i/8e2c7a7c3692cc18b06ce4b4204daeecada199f3cf61e915036658037b60c0c4/cenas4.jpg" data-mid="186578542" border="0"  src="https://freight.cargo.site/w/1000/i/8e2c7a7c3692cc18b06ce4b4204daeecada199f3cf61e915036658037b60c0c4/cenas4.jpg" /&#62;
&#60;img width="1045" height="803" width_o="1045" height_o="803" data-src="https://freight.cargo.site/t/original/i/a89449936f41b5689b2157a2982a0fa3421a0b988bf21e970b6fdf268c944773/cenas5.jpg" data-mid="186578543" border="0"  src="https://freight.cargo.site/w/1000/i/a89449936f41b5689b2157a2982a0fa3421a0b988bf21e970b6fdf268c944773/cenas5.jpg" /&#62;
&#60;img width="1045" height="803" width_o="1045" height_o="803" data-src="https://freight.cargo.site/t/original/i/506d7cbe286d24c83fc7159f726773d802567c6bf6040d4788409a2276c353b8/cenas6.jpg" data-mid="186578544" border="0"  src="https://freight.cargo.site/w/1000/i/506d7cbe286d24c83fc7159f726773d802567c6bf6040d4788409a2276c353b8/cenas6.jpg" /&#62;


	︎
Don’t let it happen again. 
If you drink, don’t drive


	︎︎︎
	︎
	︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>NorthFace</title>
				
		<link>https://fernandopatucci.com/NorthFace</link>

		<pubDate>Mon, 31 Jul 2023 02:49:28 +0000</pubDate>

		<dc:creator>FernandoPatucci</dc:creator>

		<guid isPermaLink="true">https://fernandopatucci.com/NorthFace</guid>

		<description>


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	PROJECT /&#38;nbsp; THE NORTH FACE


Provavelmente a campanha mais controversa, discutida, criticada ou adorada da qual participei. Esse projeto para a The North Face logo após seu lançamento, gerou uma acalorada conversa global sobre a relação entre marcas, plataformas, consumidores e até onde a criatividade poderia ser utilizada. Talvez o tom do videocase tenha sido bastante arrogante. Deveria ter vendido o conceito de colaboração ao invés de hackear. Mas eu ainda considero uma ideia nova, diferente, ousada.&#38;nbsp;

	Probably the most controversial, discussed, criticized, or beloved campaign I've been a part of. This project for The North Face sparked a heated global conversation about the relationship between brands, platforms, consumers, and the limits of creativity. Perhaps the tone of the video case might have been quite arrogant. It should have sold the concept of collaboration instead of hacking. But I still consider it a fresh and bold idea. 


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1.3 Billion Global Impressions
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“Every company dreams of free advertising, and the North Face seemed to have found a clever way to get it. All it had to do was edit Wikipedia” - The New York Times︎

“The North Face apologizes for showing us the future of marketing” - Gizmodo︎“Why The North Face manipulating Wikipedia confirms our darkesst fears of advertising” - Fast Company︎“The North Face criticised for replacing Wikipedia pics with branded shots” - The Guardian︎“The North Face secretly vandalized Wikipedia to imporve its Google search ranking” - Vice


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Huge Social Media Discussion&#38;nbsp;︎“All changes to Wikipedia are logged. They didn’t do anything secretly” - ︎“Hacking isn’t the right word here. They did something completely legal and legitimately allowed to obtain a desired result”︎“Were the photos inappropriate or misleading?”︎“On several occasions, they simply cropped the photographs to make the brand's logo disappear, while keeping the images created by professionals. Just Perfect”
︎“I think North Face overstepped an ethical line here, so that's why this will backfire.”
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