DRINK&DRIVE
PROJECT#ThrowBackCrash/
BREWDOG
Nós transformamos o alerta de acidentes do Waze em uma mídia, destacando os riscos da direção sob efeito de álcool.
> Mapeamos centenas de acidentes reais causados por motoristas embriagados do passado.
> Reportamos no Waze
> No mesmo local onde ocorreram no passado, mas no presente.
Os acidentes foram relatados com a frase: "Não deixe que isso aconteça novamente. Se beber, não dirija.
We turned Waze accident alert into Media, highlighting the risks of Drunk Driving.
> We mapped hundreds of real drunk car accidents from the past.
> Than reported them on Waze.
> In the same place they happened in the past. But in the present
The accidents were reported with the sentence:
Don’t let it happen again. If you drink, don’t drive.
> We mapped hundreds of real drunk car accidents from the past.
> Than reported them on Waze.
> In the same place they happened in the past. But in the present
The accidents were reported with the sentence:
Don’t let it happen again. If you drink, don’t drive.
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During 15 days, waze alert became media with $0 money invested and over 800K drivers reached.
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“BrewDog rethinks traffic app to create profund safety message” - Forbes
︎
During 15 days, waze alert became media with $0 money invested and over 800K drivers reached.
︎
“BrewDog rethinks traffic app to create profund safety message” - Forbes
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Don’t let it happen again.
If you drink, don’t drive
Don’t let it happen again.
If you drink, don’t drive